In creating Zoup!, they've set out to provide the most varieties of the best-tasting soups ever made. Their true goal, however, goes beyond the obvious. What they really want to do is create an oasis in people's lives. And, although they realize that doing so is a far greater and more elusive task than simply making great soup, they also know that -- unlike any other food -- soup has powerful and intangible qualities that provide comfort and promote a genuine sense of well-being for many people. That's why at Zoup!, everything matters. And, that's why they always operate within a framework of principles and uncompromisngly high standards. Standards that influence their space and packaging. Standards that ensure that they never consider any but the finest, natural ingredients.